The Ultimate Guide to MarTech in 2023

Introduction Marketing technology (or MarTech) is a new branch of marketing based on the use of technology to improve marketing performance. It includes various software, data, and hardware used in supporting, measuring and analysing marketing activities. Additionally, martech tools often provide marketers with access to valuable data and insights that can help them better understand […]

5 Types of Google Ads & Which One is Best For Your Business

Taking your business online is incomplete without the involvement of Google. From website analytics to online advertising, Google has various tools to help you reach your online marketing goals. With over 3.5 billion searches every day, Google is the number one search engine in the world, followed by YouTube (owned by yours truly, Google). So, […]

5 Online Courses to Learn Digital Marketing For Free

Digital marketing is a fast-paced industry that requires constant learning and updating. It is not enough to just know the basics of digital marketing. You need to be up-to-date with the latest trends and developments in the field. There are many ways to learn digital marketing for free, but it can be difficult to find […]

The Ultimate Guide to CRM Software

Table of Contents     Introduction to CRM What is CRM? We live in a world run by mobiles and laptops. Shifting your business to a digital model is the need of the hour. Customers become keener and are always searching for tailored assistance for their problems. Organizations turn to CRM systems to help create […]

How to Get Started With Pipedrive?

With the advent of Pipedrive, the arena of sales CRM has changed drastically. Founded in 2010, It has become one of the leading CRM platforms for tracking communications, leads, and deals for a better sales organization.  Companies, irrespective of their size and sector are of shifting to Pipedrive as their first preference for sales CRM. […]

12 Work from Home Tips to Improve Productivity

Looking for some quick work from home tips to boost focus? You are not alone! The pandemic is accelerating working from home, a trend that has appeared in many businesses and companies like real estate, information technology, and digital marketing agencies. While working from home sounds like leisure to some, it’s certainly not. According to the […]

Avoid These Google Ads Mistakes

Google Ads can be challenging for beginners. Setting an ad campaign is easy, but understanding the platform can take time. We have bought some Google Ads mistakes you should avoid while making an ad campaign. Google Ads is a powerful advertising platform for search engines, Google Display Network, and YouTube to rank your company. Setting […]

8 Optimization Strategies to Increase Conversions for Your Landing Page

What is Landing Page Optimization? Landing page optimization for PPC is the process of building well-designed pages for PPC visitors and optimizing each component on the page to increase the percentage of visitors that accomplish your desired goal.  The ultimate goal of PPC landing page optimization is to build pages that fully engage your target audience […]

Here’s How You Can Improve Your Website Load Time

Statistics suggest that 45-50% of users stay on a website for 10-20 seconds when searching for something, and if they don’t find what they are searching for, they close the page. If you don’t want to lose potential customers from your website, you need to make it fast. This is why page load time is […]

5 Common UI Design Mistakes to Look Out For

Website design and technology are constantly evolving and evolving, and it’s more important now than ever to stay informed on what makes a website successful. Here are some common UI design mistakes that we’ve encountered over Unresponsive Design An unresponsive design prevents you from providing the best UX experience possible. That makes the design complicated […]