Fractional Marketing: The Agile Solution for Modern Business Leaders
Introduction In today’s fast-paced business world, agility and expertise are key. This is where fractional marketing comes into play. Ideal for businesses not ready to commit to a full-time marketing team or those seeking specialized skills, fractional marketing offers a strategic solution. It allows business leaders to hire experienced marketing professionals, including Chief Marketing Officers […]
Hyperlocal Social Media Marketing Guide: Connecting with Your Community
Introduction The digital marketing landscape is witnessing a paradigm shift towards a more community-focused approach. Hyperlocal social media marketing, a strategy that zeros in on customers in their immediate vicinity, is emerging as a game-changer. This approach not only boosts engagement with the local community but also offers significant benefits for local businesses, from small […]
What Role Can a CRM Play in Effective MarTech Stack?
Introduction In the ever-evolving landscape of digital marketing, the technology stack you choose can make or break your strategy. Central to this stack is the Customer Relationship Management (CRM) system, a tool that not only manages customer interactions but also serves as the cornerstone for successful marketing technology (martech) strategies. In this blog, let’s find […]
Understanding Primary and Secondary Sales in the Era of Automation
Introduction to Primary and Secondary Sales In the bustling city of Marketville, two sales enthusiasts, Peter and Sarah, set off on a journey. Peter, an expert in primary sales, and Sarah, a savvy secondary sales strategist, aimed to revolutionize their methods in this ever-evolving market. Their story unveils the unique nuances of primary and secondary […]
How to Start as a Channel Partner in Real Estate?
If you’re looking to become a channel partner in real estate, a standard method is to contact the company of your choice and let them know about your interest. Many companies have unique channel partner programs available for application. Upon acceptance into the program, you get exclusive privileges to sell the company’s products or services […]
Free AI Tools for Digital Marketing You Need To Start Using Today
Introduction As we sail through the digital age, the role of artificial intelligence (AI) in transforming businesses, particularly in the realm of marketing, has become increasingly profound. AI is no longer a fancy, futuristic concept; it has become a necessary tool for marketers who want to stay ahead in this competitive digital landscape. Innovations in […]
5 Types of Google Ads & Which One is Best For Your Business
Taking your business online is incomplete without the involvement of Google. From website analytics to online advertising, Google has various tools to help you reach your online marketing goals. With over 3.5 billion searches every day, Google is the number one search engine in the world, followed by YouTube (owned by yours truly, Google). So, […]
Pipedrive vs Salesmate: Which CRM Is Right for Your Business?
Choosing the right customer relationship management (CRM) tool for your business is an important decision. Your CRM system can affect how well you engage with customers, make sales, and manage your team’s tasks. Two popular CRM software providers are Pipedrive and Salesmate. In this article, we will have a Pipedrive vs Salesmate comparison, looking at […]
Everything You Need to Know About Digital Marketing for Real Estate in India
Introduction Digital marketing for real estate has been gaining traction for the past few years. Gone are the days when people used to depend on newspapers and local agents in quest of real estate properties. Real estate is no longer an offline business. Today, the internet has leveraged people with the power to find the […]
The Ultimate Guide to MarTech in 2023
Introduction Marketing technology (or MarTech) is a new branch of marketing based on the use of technology to improve marketing performance. It includes various software, data, and hardware used in supporting, measuring and analysing marketing activities. Additionally, martech tools often provide marketers with access to valuable data and insights that can help them better understand […]
