Pay-Per-Click (PPC) services are marketing services where you pay search engines and social media platforms to drive traffic to websites through clicks and visits. Each time there’s a click on your website, the payment goes to the platforms.
It totally depends on your business objective and the money you plan to spend on it.
It all depends on the standard and kind of PPC service you are looking for. The services range according to the work and the keywords used.
PPC can show instant results in leads and conversions for your business. Your ad sales are altered according to the performance for you to get the best ROI for your campaign.
There are many options like YouTube, Search, Display, Discovery, Gmail & Performance Max to launch your campaigns. But, first, you need to decide your budget and the audience you want to target for your business. While your target audience should be perfectly described, the creatives and design of the campaign should also resonate with your audience.
Prices for a PPC ad campaign depend on the business, industry, and the strategy you want to implement. The agency you are opting for will evaluate your business and requirements and accordingly will give you a price quote.
It is highly recommended to monitor and keep updating your accounts. If you are new to the business , monitoring should be done on a daily basis. Depending on the number of clicks and leads generated, you need to update your landing page and website for better customer service.