We spend days creating and building the perfect landing page. But do you plan? Your CTA copy deserves the same commitment because it is the bridge between your business and customers. But unfortunately, it’s the last leg ineffectively grabbing the reader’s attention and convincing them to engage.
What is a CTA Copy?
CTA (call to action) copy creates urgency and needs among the readers to engage with the landing page for a specific purpose.
How to measure compelling CTA copy
CTA is best measured through analytics, which helps you analyze how often the CTA is clicked and engaged with.
Here are some of the best practices for writing CTA copy that will lure your reader and generate the best measurable results:
Ambiguity creates a wrong impression
Yes, you need to be creative with your CTA copy, but there is no place for ambiguity. A proper balance between creativity and clarity strikes a chord with the visitor. Therefore, when crafting a compelling CTA copy, ensure it’s straightforward and communicates to the readers precisely what they can expect on the other side of the link.
Let the reader know the benefits
While most CTA copies merely ask the reader to act, it’s best to give the reader a motive to complete that action. However, it should be kept in mind that the reason should directly benefit the reader.
Don’t be aggressive with your copy
CTA copy should work as a gentle push for the readers in the right direction instead of an aggressive shove. Therefore, the tone of your copy should be moderate, and certain words should be avoided to prevent readers from feeling stressed and opting out. Focus on improving your writing style. One of the best ways to do so is by creating an ideal writing environment.
Make your user’s time worthy
There should be some kind of incentive that your users get from clicking on the CTA button. If they feel it is not worth it, your whole CTA process goes in vain. So, show your readers that you honor their time and action.
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