A responsive landing page helps your website look good on all devices, including mobile phones, tablets, and desktops. But many businesses make mistakes when designing their landing pages, which can result in a poor user experience and lower conversions. In this blog, we’ll discuss the common mistakes to avoid and how to fix them.
1. Ignoring Mobile Users
Mistake:
Some websites are designed mainly for desktop users, making it hard to navigate on mobile devices.
Fix:
Always follow a mobile-first approach, which means designing for smaller screens first and then adjusting for larger screens. Use Google’s Mobile-Friendly Test to check how well your page works on mobile devices.
2. Fixed-Width Layouts
Mistake:
A landing page with a fixed width does not adjust to different screen sizes, making it look bad on smaller or larger screens.
Fix:
Use a flexible grid system like CSS Grid or Flexbox to create layouts that adapt to all screen sizes.
3. Hard-to-Read Text
Mistake:
If your text is too small or too big, it can be difficult to read on different devices.
Fix:
Use relative font sizes like rem or em instead of fixed pixels. Make sure your text has enough space between lines for better readability.
4. Large and Unoptimized Images
Mistake:
High-resolution images slow down your website, especially on mobile devices with slower internet connections.
Fix:
Compress images using tools like TinyPNG or ImageOptim before uploading them. Also, use the secret attribute in HTML to serve different image sizes for different devices.
5. Small Buttons and Hard-to-Tap Elements
Mistake:
Links and buttons that are too small can be hard to tap on mobile screens.
Fix:
Ensure buttons and clickable elements are at least 48×48 pixels in size. Keep enough space between them to avoid accidental clicks.
6. Slow Loading Speed
Mistake:
If your landing page takes more than 3 seconds to load, visitors might leave before it fully loads.
Fix:
Speed up your page by:
- Optimizing images
- Reducing HTTP requests
- Using browser caching
- Minimizing JavaScript and CSS files Use Google PageSpeed Insights to test your page speed and get suggestions for improvement.
7. Weak or Hidden Call-to-Action (CTA)
Mistake:
If your CTA button is hard to find or not optimized for all devices, you may lose potential leads.
Fix:
Make your CTA button bold, clear, and easy to tap. Use contrasting colors and place it where visitors can see it quickly.
8. Not Testing on Different Devices
Mistake:
Some websites work well on one device but not on others because they are not tested properly.
Fix:
Test your landing page on multiple devices and browsers using tools like BrowserStack or Google’s Mobile-Friendly Test.
9. Ignoring Accessibility
Mistake:
Websites that don’t follow accessibility guidelines make it hard for users with disabilities to navigate.
Fix:
Follow Web Content Accessibility Guidelines (WCAG) by:
- Adding alt text for images
- Using high color contrast
- Ensuring keyboard-friendly navigation
- Using ARIA labels for screen readers
10. Too Many Pop-Ups
Mistake:
Pop-ups that are too large or difficult to close can frustrate users and increase bounce rates.
Fix:
Use pop-ups sparingly and ensure they are mobile-friendly. Make sure they don’t cover important content.
Final Thoughts
A well-designed responsive landing page ensures a great user experience, improves engagement, and increases conversions. Avoiding these common mistakes will help your landing page perform better on all devices.If you’re unsure about optimizing your landing page, consider using website builders like WordPress with Elementor, Unbounce, or Webflow, which offer built-in responsive design features.
Need expert help? Altois specializes in creating high-converting, fully responsive landing pages for businesses. Contact us today!
