Role of Technology in Service Marketing

A marketing team in a brainstorming session, focusing on leveraging technology to enhance service marketing strategies.

Introduction The role of technology in service marketing has evolved from a supporting function to a cornerstone of strategy and execution. In today’s digital age, leveraging technology is not just an option but a necessity for companies aiming to meet and exceed customer expectations in real time. This article delves into the transformative impact of […]

Everything You Need to Know About Digital Marketing for Real Estate in India

Introduction Digital marketing for real estate has been gaining traction for the past few years. Gone are the days when people used to depend on newspapers and local agents in quest of real estate properties. Real estate is no longer an offline business. Today, the internet has leveraged people with the power to find the […]

The Ultimate Guide to MarTech in 2023

Introduction Marketing technology (or MarTech) is a new branch of marketing based on the use of technology to improve marketing performance. It includes various software, data, and hardware used in supporting, measuring and analysing marketing activities. Additionally, martech tools often provide marketers with access to valuable data and insights that can help them better understand […]

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